Le Tour De Monde: A Vintage Wine Journey

Valerii Sumilov's Award-Winning Wine Packaging Design

Each bottle in the 'Le Tour De Monde' series tells a unique story, reflecting the main landmarks of the country that the wine originates from. The countries featured are France, Germany, Spain, and Italy. The vintage style of the design is reminiscent of Verne's novels, while the geographic classification of the wines adds an educational element to the experience.

The design of the bottles encourages interaction. The round label wraps around the entire bottle, inviting potential buyers to take it from the shelf and explore the story in detail. This interaction with the product stimulates potential sales, as the consumer engages with the product before purchasing it.

The realization of the design involved modern printing and post-printing techniques such as foil stamping, embossing, and the application of tactile varnish. High-quality artistic paper was used in the printing process, which, in combination with the various techniques, resulted in a high-quality packaging that provides a pleasing tactile experience for the consumer.

The project started in October 2014 and was concluded the same year. The product appeared on Russian market shelves in 2015. The design process involved extensive preparation work, including gathering various opinions and employing different visuals to study the potential impact of the product. The final design successfully combines a vintage style with a modern appeal, catering to the expectations of the target audience.

The 'Le Tour De Monde' design was awarded the Golden A' Packaging Design Award in 2016. This prestigious award is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom, and significantly impact the world with their desirable characteristics.